Officials from the largest Burger King fast-food restaurants in Austria recently unveiled the “Pride Whopper.”

This sounds very well-intended in theory but when photos surfaced of the traditional whooper with two bottom buns (and a separate burger with two tops buns), it became very apparent that the pun was quite intentional. Ironically enough, what was meant to be a kind gesture of support actually ended up offending people from the LGBTQ+ community and it also prompted jokes from people outside of it.

The criticism didn’t stop there, because a prominent manager at Netflix also chimed in, via Twitter, once he learned of the announcement. 

Burger King Austria plans on leaving the “Pride Whopper” on its menu until June 20th. In a statement issued by the company, they declared that the reason behind the unveiling of their new product is to promote “equal love and equal rights.”