According to reports, Apple had serious interest in acquiring the Verzuz battle series before a deal was eventually struck with the Triller network.
Sources close to the situation tell Bloomberg that a bidding war ensued over the series but did not disclose the amount of Apple’s offer. Verzuz and Apple Music came to an agreement where the battles would be livestreamed on Instagram Live and the Apple Music app. However, that deal ended after Verzuz struck its deal with Triller. The series has become a phenomenon after its launch in March 2020. Swizz Beatz and Timbaland have brought together some of the biggest names in hip-hop and R&B to have a friendly battle showcasing their respective hits.