Adding to a growing list of stars that have bought into the eSports franchise, The Weeknd has now become a co-owner of one of Canada’s biggest gaming franchises.
Earlier this morning, the Starboy artist announced his new partnership with the Toronto-based eSports company OverActive Media, where along with gaining ownership he’ll also serve as the first global ambassador for Overwatch League’s Toronto Defiant and Splyce.
“As a big eSports fan, I am really excited to be involved in this project,” The Weeknd said in a statement, while noting that he’s looking forward to collaborating with OAM in “unique and innovative ways.”
OAM, who owns a number of teams in the League of Legends European Championship, Overwatch League, Call of Duty World League, Rocket League, Starcraft, and Smite, also released a statement to say that they’re “thrilled to be welcoming a global superstar like Abel to our investor family, Abel’s standing in the music industry will provide our Toronto Defiant and Splyce brands the opportunity to reach more fans and engage new audiences.”
— Complex (@Complex) April 10, 2019