Gucci Mane released a boastful single, “Kept Back,”. The song features a verse from Soundcloud rapper Lil Pump and production from Murda Beatz.
A recorder worthy of a renaissance fair drifts lazily through the song, coasting on top of a crushing bass line. Gucci Mane raps in a straightforward monotone, filling his lines with references to famous figures in popular culture: Cher, Bono, Nelly Furtado, Marge Simpson and Ben Simmons. Lil Pump is a bracing addition to the track, delivering needling lines in double-time.